Strong together: Panto x KauDas in the pet market

The idea behind KauDas

The roots of KauDas lie in the strategic realignment of Heinrich Nagel KG. When Leon Nagel, son of Managing Director Heinz Joachim Nagel, joined the company as the 4th generation in 2023, it was clear that the family business wanted to become more independent of the traditional B2B business and build its own brand in the pet sector.

Together with Joshua Bach, founder of the Gen-Z marketing agency PlayTheHype, the vision of KauDas was born: a brand that not only impresses with high-quality products, but also breaks new ground with modern, trend-conscious brand management.

The next step was a close collaboration with HL Hamburger Leistungsfutter,+ its pet brand Panto, represented by Timo Grebe (Head of Pet Food) and Jan Erdmann (Head of Pet Food Sales). Through this partnership, HL takes over the exclusive marketing in the stationary trade and makes KauDas accessible to retailers in Germany, Austria and Switzerland.

Premium quality meets innovation

KauDas stands for quality "Made in Germany": natural ingredients, clean label philosophy without artificial additives and a range that offers real added value.

Particularly exciting: the new freeze-dried line. While freeze-dried snacks have long been standard in the premium segment in the USA, they are still a rarity in German retail. KauDas is bringing this trend to the DACH region, focusing on innovation where other brands are still stuck in old structures.

"The pet market is developing rapidly and many brands are still stuck in old patterns. With KauDas, we want to establish a new, modern perspective on dog snacks," explains Joshua Bach.

Why KauDas is different

KauDas is more than just a producer and sees itself as a brand with attitude and heart. Our snacks are created out of a genuine love of dogs, a love of nature and the desire to create something new. Inspired by the food industry, we pick up on international trends early on and use them to develop products that are not yet available on the pet food market.

Our aim is to create snacks that make dogs happy and at the same time reflect the values of modern, conscious dog owners: Quality, sustainability and enjoyment. This makes KauDas a real game changer in an industry that has stood still for a long time.

Become part of the success story now

Thanks to the exclusive partnership with HL Hamburger Leistungsfutter, KauDas is now available in specialist stores in Germany, Austria and Switzerland. For retailers, this means the opportunity to add a brand with great growth potential to their range at an early stage.